July in Minnesota means the first hay cutting of the season. In a normal year, most farms will have two cuttings and then leave some winter ground cover for the critters. The first cutting will have the most yield, but it isn't until the second cutting that the break-even point is reached.

For a farmer, the first hay cutting is an opportunity to reflect on the business (year-to-date), and also project the business going forward for the rest of the year. Stretching this metaphor to a near-absurdist level, it isn't that much different in the art industry.

Business is up and the industry is cautiously optimistic. The nature of the business has changed and the types of projects have also changed. Anticipating what those changes will be and responding to those changes are some of the biggest challenges a small business owner will face.

We will continue to evolve, but we will also continue to provide the things we enjoy most about being in this business.

A new web based product is under development and should be available before the end of the year (the evolving thing). There are also discussions taking place regarding an original art exhibit in the November/December timeframe (the enjoyment thing).

And of course, thank you for your patronage. Art is good.

Cash's (sometimes called J&J Cash) is a UK company located in Coventry, England. Cash's has been producing silk embroidered bookmarks, luggage and clothing labels and name tags for over 150 years. You might assume something as ubiquitous as a clothing label would not merit museum level custom framing.

But you would be wrong.

Cash's produces a product that is clearly motivated by quality and pride in craftsmanship. It is genuinely a work of art, much in the same vein as a beautifully machined watch. A labor of love, so to speak.

This is a silk embroidered horned owl, which is part of a limited run of coniferous forest animals Cash's produced. Other varmints include a peregrine falcon, an otter and some wood ducks. Each piece is about the size of a business card and each will have their own frame.

Cash's is currently producing a series of Beatrix Potter silks, which is a perfect visual for the embroidery medium. And the price is very, very reasonable.

It was three years ago today that Charley Harper died.

Charley was a very unassuming artist from Ohio. He began his career as a book illustrator and over time migrated to a wildlife artist. But not the typical wildlife artist. Charley used his graphic art skills, his penchant for precision and his sense of humor to portray the natural world like no other artist ever has.

This piece is called "Isle Royale" and incorporates exactly what a birch tree forest feels like. You might think you are alone, but there are probably dozens of different eyes watching you at any given moment.

Goodbye Charley. You are missed.

Many years ago, a very good framing customer brought in this beautiful antique jigsaw puzzle to be framed. It was from the turn of the 19th century and the construction itself is a work of art. The pieces are scroll sawed and several pieces themselves are shaped as children's toys (monkeys, toy soldiers, etc.). It is a remarkable example of craftsmanship.

The only problem was that a single piece of the puzzle was missing. This seemed very tragic and because of the depth of the puzzle, it was as obvious as a missing tooth on a beautiful model in a toothpaste ad. But, it is what it is, and since it had been in her family for many, many years, it was decided to frame it up regardless, as is.

Jump ahead several years to the present...the customer removes a drawer from a dresser and low-and-behold the missing puzzle piece reappears from behind the drawer.

There is something very therapeutic in knowing that the missing puzzle piece will soon be reunited with its brothers and sisters and now the picture is complete.

The Lord works in mysterious ways.

Just to refresh...a customer had rescued this original Marc Chagall linoleum lithograph from slowly being destroyed by the mounting and the framing (please see: "How to commit art murder", or, "I ruined a masterpiece, but saved on the framing"...). The mats were leeching acid into the art paper, the non-UV glass was allowing the sun to fade the art and the mdf frame was slowly dissolving the art with formaldehyde out-gassing.

The rescued piece will be picked up by the customer today and some type of ceremony will take place to present the art back to the public library. I thought I would share the design details of this project:

It is a double rag mat design (100% acid free) with a filet. The bottom mat is a 1" reveal (this is a museum standard for a design with a filet) and the top mat is a 3.25" reveal. The art paper had some waviness and it is loosely held in place with archival corners on the backside. This allows the art to breathe and respond to the ambient temperature. The outside moulding is called an Amante design and is a classic moulding style. The glazing is a museum quality UV glass, which is almost imperceptible. It was decided not to conceal the staining from the previous mats and try to work the flawed feature into the overall design.

It looks very classy and is totally reversible for future framers in the event of a re-design.

Respect the art. Protect, preserve and present the art.

Apparently not.

In any case, it is time for a Red Wing Central Park Band Shell follow-up.

This time last year, the park was a mess. Frozen and snow-covered dirt piles were scattered all over the site. It looked like a project that was going to miss the July 4th deadline. But the Red Wing Construction company is very professional and proud of the product they deliver. The 4th of July deadline was met with days to spare.

After the project was finished, Red Wing Construction presented The Jones Family Foundation (the benefactors of the band shell to the City) with this beautifully framed momento. It is a 36"x32" multi-opening custom framed piece of the band shell from all different angles and during the very first performance. It also includes a custom embossed mat of the Red Wing Construction logo.

We were proud to provide all of the photographs, the printing and the framing and we have since built a few of these pieces for Red Wing Construction.

This is very tragic, but thank God a good samaritan rescued the art.

This original Marc Chagall lithograph had been donated to the local library. Many years ago, somebody made the decision to frame this irreplaceable art with the cheapest framing solution available. This included a cheap mdf frame with standard glass and paper mats. To further insult the art, the art was glued to the back of the mat.

So, let's summarize how this art was nearly ruined;

1) The frame was made from a cheap mdf material which out-gasses formaldehyde (an effective way to dissolve art),
2) The glass provided no UV radiation protection from the sun so fading is inevitable,
3) The mat was a cheap paper mat with acids that leeched into the art and foxing (bacteria) is growing on the paper,
4) The glue. Sigh, don't even get me started about the glue.

A biological, chemical and radioactive attack on the art. A true WMD from an art standpoint.

Friends don't let friends frame drunk.

Be that as it may, it is an amazing piece of creativity. Chagall was a Jewish Russian-French artist who lived from 1887 until 1985. He was a giant in the art world and an early innovator of Modernism. It really is inspiring to examine.

We are working on a new and completely archival frame design. I will post it when the project is finished.

Introducing Frank the Framer. Frank is an interesting persona. To begin with, he is very friendly and is always smiling with a warm wink. He cares about his appearance, judging by the neatly tied bow tie and perfectly parted hair and he can be both abstract and exact at the same time and is very colorful.

Over time Frank's purpose will become clear, but today seemed like a good opportunity to introduce him.

This morning the Minneapolis Star-Tribune business columnist Dick Youngblood wrote a very favorable column about our business here in Red Wing. It was a lot of fun getting to know Dick over several conversations and meetings and I really didn't know what to expect. Needless to say, I was very happy and a bit embarrassed by the attention.

But it was the sub-headline on the second page of the hard-copy article that really made me smile. For many years I thought I was a "washed-up sales rep" when in fact I was only a "burned-out sales rep". Imagine my relief.

You gotta love it. :)

The article can be found here.

Thanks for the article Dick and thanks for the support Dave and Dean.

This time of year creates some beautiful opportunities for panorama photography. The light is becoming longer and the trees are just beginning to turn color. The Mississippi River in particular is a good panorama subject in this area because there are plenty of river bluffs to capture the wide expanse of the river.

The photo above was captured at Buena Vista Park above Alma, Wisconsin. It is a spectacular overlook. The weather was borderline inclement, which creates wonderful atmospheres for the camera lens.

This is a 4:1 print. Large format printing is ideal for a very narrow print like this. In order to really appreciate a print like this, it does require some height to the image, which means it will grow very wide, very fast. A 12" high print becomes a 48" wide print. Add some mat (typically 3" all around) and some moulding, the overall image is nearly 5 feet wide. This is a 'high drama' image that demands attention as soon as you walk into the room.

A Certified Picture Framer (CPF) is a designation administerd by the Professional Picture Framing Association (PPFA). The PPFA adminsters the five hour CPF exam twice a year and tests in the areas of: (1) art and framing preservation, (2) framing knowledge, (3) the mechanics of framing, (4) the mathematics of framing and (5) art and image mounting.

To insure that any framer who has a CPF stays current in the professional framing field, a CPF must retake the exam and re-certifiy as a CPF every five years.

This is a very arduous and rigorous process, which is why very few framers bother becoming CPF's. Red Wing Framing Gallery is one of only five CPF's actively working in Minnesota.

We are very proud of the professionalism in which we address our business and we take our industry very seriously.

This should be important to any client if their art is important to them.

Recently this Norman Rockwell concept sketch was in the shop to be re-framed. Rockwell would rough sketch a proposed painting, present it to a potential client and solicit feedback. Hopefully he would be awarded the project, finish the piece, get paid and then move unto the next project.

Does the fact that an artist is directed what to paint diminish the art itself? Not at all. Artists who can support themselves strictly on their own creative output are rare. And it is a minor step from an artist taking on a commissioned project to a full-time commercial illustrator. The net result might not be an artist's first choice, but finding opportunity to be creative within the boundaries of a client's expectations requires both a unique skill set and maturity as an artist.

This is the segue into an upcoming exhibit that was just finalized this week. The working title (and it will change soon) is "Tough Guys and Tough Cookies" and will be a presentation of original art used for pulp magazine covers. This art typically presents scenes of over-the-top drama, usually with somebody in peril. It is a sub-genre illustration art that required efficiency and productivity on the part of the artists. The pay checks were smaller than most of their colleagues, but it paid the bills and allowed artists to create art for a living.

This is the third year in a row we have had the pleasure of working with Grapefruit Moon Gallery. The first two shows (original pin-up art and original Cream of Wheat art) were very successful. This will be a bit different, but consistent with the idea of presenting 20th century illustration art and various subsets. More details next week.

People who invent snappy metaphors to describe business principles might say something like; a small business today is like a great white shark, always on the move, never resting, never sleeping. That sounds way too contrived, so it would be best to simply say that a business must constantly ask itself what it does for a living, and is it where it wants to be in doing that thing it does.

The name change is more a matter of acknowledging how this business has evolved. We frame and we print and we do anything in between. Also it was time to freshen up the logo; shine our shoes, so to speak. This was harder than you might think because the fonts used are fabricated for our needs. It isn't an off-the-shelf font, but it does have a basis in the history of this business. But it is too difficult to explain without hand gestures.

The new web site is another matter. The changes appear to be mostly cosmetic, but under the hood it is an entirely different animal. It would take a rocket scientist to explain the differences and unfortunately, one isn't immediately availible.

With any new web site, it is very easy to be driven crazy trying to chase down every image resizing requirement or some dropped html code. This is called 'overhead' and produces no income. Overhead bad. Income good.

But, you do what you have to do, when you have to do it.