Acrylic Prints have unique optical properties because of the underlying physics of visible light traveling through the acrylic layer.



A property of visible light (or white light) is that the light waves are slightly bent as the light passes from one medium (air) to another medium (in the above example; water). This bending of the light is called light refraction.



Light refraction has two impacts on the observed image:



1) Because of the bent light, the observed object appears slightly magnified, which gives the image added clarity. Light refraction is the underlying principle of optical lens technology you would find in a camera or a microscope.



2) The bent light will also experience a slight shift in the visible light spectrum, which adds vibrancy to the observed colors (explained below the prism image).

A simplified example of what is happening with the Acrylic Print can be see above. 

Incident light (the ambient light all around us) is slightly bent as it enterers the acrylic layer. 

The altered and shortened light path continues to travel until the opaque barrier on the backside reflects the light back up and out the acrylic layer.

The light is bent once again and travels to the eye of the observer.

Because the light is traveling a miniscule shorter distance, the image has a miniscule amount of magnification.  This is why the pencils in the water appear slightly larger.

This slight magnification provides an enhanced clarity to the image, which is subconciously perceptible to the human eye. 

It essence, the acrylic layer is behaving like a lens.

This example also points out the importance of the opaque barrier. If light is allowed to 'leak' out through the back of the print, the clarity impact is lost because the light is not reflected back to the eye.

A profile view of the Acrylic Print points out how the construction of the Acrylic Print both traps light within the acrylic layer and reflects light back to the observer.

Another consequence of bending the light is a slight shift of the visible color spectrum.

Every time the light is bent, the ultraviolet (UV) portion of the light spectrum becomes slightly more dominant and the infrared (IR) portion of the light spectrum becomes less dominant.

IR light has a longer wavelength than UV light and UV light has more energy.  When white light is bent, the UV portion of the light spectrum is more impacted.

Human eyes are especially sensitive to the UV portion of the white light spectrum and colors under a UV-dominant spectrum appear to be especially vibrant.

This is exactly why diamonds have a sense of luster. The light is bent multiple times within the diamond and the the spectrum shift becomes even more exaggerated and pronounced each time it is bent.

The net result of the these two principles of light is an Acrylic Print image that has both exceptional clarity and luminance.

It is really striking to see firsthand.

It has almost been six months to the day that this blog has been updated. This is inexcusable and consequently here are the excuses;

1) It has been very, very busy at the shop. The crush began in August (the last blog posting) and has been unrelenting ever since. The simple solution would be to hire additional help to manage the workload and to some degree that was the solution. But as a business survivor of 2008 (remember Lehman Brothers?), you learn not to trust short term business trends. So you suck it up, put in long hours and satisfy each and every customer.

2) Contributing to this work crush has been the success of the new products at RedWingDigital.com. This is a new business model for us and it takes time to hammer out a smooth workflow. But if it were easy, everybody would be doing it. Look for new products soon.

3) It is supposed to be quiet in January so we closed the shop for ten days and took a long road trip to the most remote part of the United States that we could find. However, this January was the busiest January ever even with ten days removed from the calendar. It isn't fair to have a customer wait for my vacation, so it meant even longer days once we returned.

4) This stuff doesn't write itself, especially when you are tired and have convinced yourself you have writer's block.

That being said, I promise not to allow that kind of break in the blog pattern to ever occur again.

This business is only as good as the customers and we have the best customers.

Case in point; the busier we get, the less attention web administration seems to get. But it is too important to ignore for very long. This morning I was determined to bring the Video/News section of this web site current (go check it out). This involves the painful task of writing press releases, proofing them and then re-writing them. I know it isn't as bad as breaking rocks for a living, but it is still a job that I do not look forward to.

At some point you need to include testimonials to add some credibility to the releases. And this is when I am reminded how good my customers are.

Thank you Jeff Marcus. You have been a steadfast supporter for many years and we appreciate it. Now go support Jeff at his web site White Light Photography. This is good stuff.

The end of June signals the end of the first half of the year. Last year was a good year and so far this year is ahead of last year. The business mix has changed over the years and we have been fortunate to be well positioned to leverage the change.

Red Wing Digital has been a significant time and money investment up until this point. There are still a few issues that need to be worked out, but the product inventory is now in place and the details regarding product design have been finalized. The orders have been increasing at a nice and realistic rate. Packaging and shipping issues are being addressed now and we are always looking for more production space.

This is our 10th year of business and we have been tracking business patterns since the very beginning. Invariable the second half is quite a bit busier than the first half, for a number of reasons.

The bottom line is that we owe everything to our loyal customers. Thanks again.

This year spring was about 16-18 days later than normal. It was an especially long winter with a heavy snowpack and it was a very slow warm-up this year.

Normally the reaction would be that a late spring works against the economy. Crops are planted later and the overall growing season will be shorter.

But the benefit of a late spring is that postponed projects and maintenance issues can be addressed and then when spring finally does arrive, we can sit in the sun and read a book.

It took longer than hoped and it cost more than it should, but Red Wing Digital was finally launched today.

Red Wing Digital is a targeted business that provides products for fine-art and passionate photographers. The initial product is the Panel Print, with more products to follow. What is unique about this web site is the point-and-click selection of the products and the print-on-demand nature of the interface.

The most exciting part of the web site will be the guest contributors. Guests will contribute inside tips for their specific photography niche, with the goal that the web site will become a portal for photographers who are always trying to advance their skills. So far, this will include:

Stacy Bengs (Stacy Bengs Photographer) discussing sports photography and photojournalism,
Barbara O'Brien (Barbara O'Brien Photography), a talented animal photographer,
Clare Polencheck (Off the Cuff Photography), an especially skilled portrait photographer.

It is a privilege to work with such talented and creative individuals and this will be a lot of fun.

The above Panel Print is 'Red Wing Boathouses' by Dr. Jack Alexander and is on display at Red Wing Fairview Hospital.

Visit the new site at RedWingDigital.com.

My niece is a soon-to-be-famous film maker. She recently won a grant from the IFP Minnesota Center for Media Arts that enabled her to film and produce her original screenplay called "Hole in the Wall". It is a short film about intergenerational tension between a father and a son.

I had the privilege of shooting still set photography on the movie set. Exteriors were shot the first day and interiors were shot the second day. The interiors were in a totally dilapidated house in Minneapolis with extremely small rooms. I shot with an extremely wide lens and mostly from the hip to try and capture the tightness of the set and also to minimize camera intrusion.

It was a fascinating and tedious process. Everything was captured with real film, which is in itself a true challenge. A single overhead jetliner can ruin a shot. And you never know if there was a light leak with the film until after it is processed.

My niece Mandy is on the left of the top photo and she is reviewing a shot set-up. The bottom photo is the primary room in which the father confronts the son.

This is a photo I try to capture every year. It is the largest and brightest full moon of the year and is called the Wolf Moon.

Last year I missed the opportunity, but the year that (2009) I captured it, but about 5 minutes after it was at its most dramatic (Full Moon over Barn Bluff).

This year I suddenly remembered it was Wolf Moon time and I jumped in my car and drove all over town trying to find an interesting perspective. I pretty much ended up where I shot this moon 2 years ago. You have to be quick becasue this moon rises very quickly.

Shot in RAW, 47mm, 1/200 second at f2.8 hand held.

It is difficult to take a bad picture of a moving train. They are just that photogenic.

Trains are big and powerful. They kick up dust wherever they go and nothing better get in the way of a moving train.

Slow your shutter speed down, find a static element in the foreground and shoot as many exposure combinations as you can, as quickly as you can.

This business is project driven. Which means we become involved in projects, they begin and then they finish. Some projects have longer life cycles than others and all projects are unique.

The most current project is a series of family portraits. The Human Resource department at Treasure Island Casino has contracted with us to provide family portraits (photos taken, printed and framed) for all of their 1,500 employees who want to participate. At first this might seem like a church directory project in which the goal is to be as efficient as possible and creativity is not a factor.

But it isn't, and here is why.

Each family has their own story to tell. There was the guy who was extremely body conscious, but without hesitation pulled up his shirt to show me his gastric bypass scar. Or the young family who had a little boy with serious skin graft scars all over his body from a bad burn accident and watching this little guy busy running around trying to keep up with his older siblings as much as he could. Or the married couple who have been married for 55 years and who still enjoyed ribbing each other with wisecracks. This photo is a young mom who had just found out she is pregnant. Her joy is obvious and she is so excited that she is exaggerating her pregnant belly.

The other aspect was the challenge of using a very spartan set consisting only of a white vinyl backdrop and a simple bench and still making every image unique. It was easy to fall into patterns of using a common pose that would always work. The challenge was to slowly add to the repertoire of winning poses by experimenting.

This project was not especially welcomed at first because the hours are long and crazy (the casino operates on a 24 hour basis), but after two weeks of photography I am really sorry to see it end. The casino employees are fun and genuinely fond of each other. The demographics are at the lower end of the income scale, so it has been especially well-received perk by the employees.

This has been a lot of fun.

This week marks the final chapter of the poverty awareness photojournalism exhibit entitled "In our own backyard". This exhibit has crisscrossed the United States for the past 18 months and next week the exhibit finishes in Washington DC at the annual Leadership Summit for Catholic Charities.

Since this is the final and highest profile stop of the tour, all of the large format images are being reprinted and remounted, which is close to 120 images.

It is a very moving set of images, that address all manners of poverty and everyday life. It is really hard not to stop and soak up the texture and realism of each image.

This has been a challenging and gratifying project. One of the best parts of this project has been working with Steve Liss. He is a natural-born educator and an amazing photojournalist who gets right into the thick of it. Please visit his web site at: SteveLiss.com.

It has 18 months since the last Max Becherer update. Just to refresh, we came to know Max five years ago when we hosted his photojournalism exhibit entitled "Through the lens; Life in Iraq". Max has been in Iraq since the very beginning of the conflict (remember "shock and awe"?) and has seen action in Iraq, Afghanistan, Pakistan and Gaza.

Max has since gotten married and splits his time between Cairo, Egypt and California when he isn't in the field. He is still a combat photojournalist and he is still extremely talented. Max's work has been featured in Newsweek, Time, The New York Times, The New Yorker, US News and World Report and Men's Health.

Recently Newsweek Magazine asked Max to retrace the Iraq invasion in reverse, using his photos. That feature can be found here.

After you visit that site, please visit Max's website and enjoy his talent. It is rare to see photography this deep in the action.

July in Minnesota means the first hay cutting of the season. In a normal year, most farms will have two cuttings and then leave some winter ground cover for the critters. The first cutting will have the most yield, but it isn't until the second cutting that the break-even point is reached.

For a farmer, the first hay cutting is an opportunity to reflect on the business (year-to-date), and also project the business going forward for the rest of the year. Stretching this metaphor to a near-absurdist level, it isn't that much different in the art industry.

Business is up and the industry is cautiously optimistic. The nature of the business has changed and the types of projects have also changed. Anticipating what those changes will be and responding to those changes are some of the biggest challenges a small business owner will face.

We will continue to evolve, but we will also continue to provide the things we enjoy most about being in this business.

A new web based product is under development and should be available before the end of the year (the evolving thing). There are also discussions taking place regarding an original art exhibit in the November/December timeframe (the enjoyment thing).

And of course, thank you for your patronage. Art is good.

In 1969, friends of Richard Nixon paid for and had a two lane bowling alley installed in the lower level of the Executive Office Building. Nixon was an avid bowler and spent quite a bit of time at this bowling alley over the next five years. He had been known to bowl up to twenty games without a break.

Ollie Atkins was the official White House photographer and snapped this photo in 1970. Later that year, Nixon's White House staff used this photo to demonstrate that Nixon was not out of touch with the average citizen, and in fact was just like any other citizen.

It later achieved iconic status because of a single scene from the 1998 film "The Big Lebowski".

There is a tremendous amount of public domain imagery available from the US Government, some of it noteworthy and historically significant. Some of it kitschy. Since it was paid for with tax dollars, it really is owned by the public.

This note is being added after the fact. May was a nearly overwhelming month between work, a mini-vacation, graduations and non-profit activity. In lieu of posting anything of substance, here is a photo that was taken in May.

Grand Marias, MN on May 24, 2010. The fog was very thick and the air was very gray. Probably not a good idea to stand in the middle of the road, but it was awesome.

Because the sensor in a digital SLR camera is typically smaller than the 35 mm film that it replaced, the physics of the focal point of the lens are changed. This is known as "The Field of View Crop Factor" or sometimes "The Focal Length Multiplier". The net result means your long lens becomes longer and your wide lens becomes narrower.

Wildlife photographers sing the praises of The Focal Length Multiplier because their 200 mm telephoto lens effectively becomes a 320 mm lens. Creative photographers hate it because now a 24 mm lens becomes a 38 mm lens and you can never get wide enough.

My personal lens investment is from the pre-digital era, so I never had the chance to compensate for this effect. All of my lens became too long for many of my purposes. I satisfy my need for wide by occasionally renting a 14 mm ultra-wide lens (effective focal length of 22 mm), which reminds me of the good old days, when a wide lens was truly a wide lens.

Wide is a lot of fun and it also allows me to keep the header imagery fresh.

The definition of penumbra is 'almost shadow' or 'almost dark' (or light). Penumbra is typically used to describe events in astronomy, such as when an eclipse occurs.

In photography, penumbra is a unique opportunity to capture texture and atmosphere in an almost occult-like light. A strip club has always struck me as kind of sad and desperate. I have been meaning to take this photo for years but the highway has been re-routed and it is especially tricky to get to. This isn't exactly the effect I was looking for (drizzle and water puddles would have been ideal), but I liked the emotion the headlights provided.

Jake's strip club is located in Coates, Minnesota. It had a litigious relationship with the community and for years the town continually passed laws to close it down. In 2002 the Minnesota Supreme Court ruled finally that the town was within it's authority to close Jake's. In an unwise effort to vote the local politicians out of office, Jake's owner had 92 patrons (sometimes called rummy's) fill out voter registration cards, using the strip club as their home address.

You don't mess with the feds. It is never a good idea to break federal voting fraud laws and especially in such a stupid manner. Several hundred thousand dollars later, the case was finally settled. The bar never did reopen and it has been vacant ever since. No doubt it will be torn down and the opportunity to capture Jake's in penumbra light will be gone forever.

It has been a full year since we became involved in the Catholic Charities American Poverty photojournalism project. It has been a rewarding and challenging year and now a certain rhythm takes place as the exhibit crisscrosses the United States. This coming week the exhibit presents itself in Nashville, Tennessee. The map above demonstrates where the exhibit has traveled (in red) and where it is yet to travel (in blue). Additional cites might still be added and no final confirmation yet if the final exhibit will take place at the White House.

Steve Liss is the Project Director and will travel to each city immediately prior to the exhibit reception and artfully and tastefully documents the slices of poverty unique to each community. Our job becomes image preparation (printing, mounting and packaging) all of the images for each exhibit and delivering them directly to the exhibit venue. Usually there isn't a single day to spare and thankfully UPS has delivered each and every package on time and in perfect condition. Ideally there would be a larger buffer of time for production, but then, what would be the challenge in that?

It is a challenge and from every challenge you hope you learn and improve from the experience. The official web site is worth a visit. It is very well done.

Apparently not.

In any case, it is time for a Red Wing Central Park Band Shell follow-up.

This time last year, the park was a mess. Frozen and snow-covered dirt piles were scattered all over the site. It looked like a project that was going to miss the July 4th deadline. But the Red Wing Construction company is very professional and proud of the product they deliver. The 4th of July deadline was met with days to spare.

After the project was finished, Red Wing Construction presented The Jones Family Foundation (the benefactors of the band shell to the City) with this beautifully framed momento. It is a 36"x32" multi-opening custom framed piece of the band shell from all different angles and during the very first performance. It also includes a custom embossed mat of the Red Wing Construction logo.

We were proud to provide all of the photographs, the printing and the framing and we have since built a few of these pieces for Red Wing Construction.

January is usually a quiet month in the art and framing industry. There might be a small bump in business because of some Christmas follow-up framing, but that trickles away pretty quickly.

This January was an exception. Several projects came in the door because of fiscal calendar years that started January 1st. Another major Catholic Charities project was delivered, this time for a Centennial Leadership Summit in San Jose, CA. This was the largest venue so far (this being the 4th) and it will move across the United States every month until September, where hopefully it will exhibit at the White House. Go to www.AmericanPoverty.org to get the most current updates. I love working on this project because it leverages the power of photography and it is an absolute adrenaline rush in meeting the tight deadlines. In this business, this is known as a 'good gig'.

We also had our first order from Turkmenistan. To be more precise; Ashgabat, Turkmenistan. This is a former Soviet Union republic that declared independence in 1991. It was a nice sized order of 10 large format mounted images and one extremely large canvas print. There is a sense of satisfaction in knowing your handiwork is on the job in some remote part of the world.

On an unrelated note; Downtown Mainstreet agreed to co-sponsor a photography competition with Red Wing Framing & Fine Art Printing. It is always fun to have too much to do.

And finally, if nothing else I learned a long time ago to surround yourself with very smart people. Or at least stand close to them.

I am uber-excited about a new project that some very smart people I have come to know are advising me on. This is on a six-month timetable, so the details will roll out over time.

The fundraiser for the Sheldon Theatre this year was like last year; exhausting and fun at the same time. The small army of photography volunteers were a well-oiled machine of diligence and the clients were steady all evening. We raised about $500, which is a 30% gain over last year.

The theme was a bit different this year (early morning Christmas in the 1950's) and the better images were the ones in which the clients became engaged in the fun. Above, Matt (my carpenter in real life) re-creates his proposal to his fiancée.

See? Fun.

Last year was the first year that we held a fund raiser for The Sheldon Theatre the Friday after Thanksgiving. The idea was to open the doors of The Sheldon to the public during the Downtown Red Wing Holiday Stroll and use their set and costume departments to re-create a family photo at a 1950's Macy's department store.

This year we are excited to work with The Sheldon again on another retro-Christmas family photo event. This year we will re-create the excitement of Christmas morning, circa 1955. To put it in proper perspective, think of the set of "The Honeymooners" (Brooklyn apartment, table, chairs and a table-top tree), throw on an old-fashioned robe (maybe with a night cap or hair curlers) and a few slippers. The photos will be printed using a very dated look (back and white complete with creases).

This will be way too cool for school. And all for $5.00!

The Newseum is an interactive museum of news and journalism in Washington D.C. The mission of The Newseum (from their web site) is to "educate the public about the value of a free press in a free society and tells the stories of the world's important events in unique and engaging ways". In other words, it is all about the First Amendment. It is located just off Pennsylvania Avenue near The U.S. Capital. This is a high profile location in a high profile city.

As part of our ongoing relationship with the AmericanPoverty.org photojournalism exhibit, we produced several very large (48”x72”) mounted prints for a reception at the Newseum later this week. The images needed to be large because the reception hall is large and visual impact is important. This is an exhibit designed to create momentum for the AmericanPoverty.org campaign going forward.

These images have this beautiful platinum print finish. Platinum prints (sometimes called platinotypes) is one of the oldest photographic processing techniques and provides the greatest tonal range of any printing method using wet chemistry development. But because this is the digital age, platinum prints are ‘replicated’ in the computer, yet they do a terrific job of re-creating the original look.

2010 will see an acceleration of activity with Catholic Charities and AmericanPoverty.org.

And we can hardly wait.

For the humor-deprived the title might seem borderline inappropriate, but it actually is very appropriate.

Photographers have a responsibility to document the world as it is. So many icons of our existence are disappearing and once they are gone, they are gone forever. A drive-in movie theater only lasts as long as the economics of local development allow it to. Once the land becomes more valuable as anything other than a drive-in, adios drive-in movie theater.

Pay attention to everything and take nothing for granted. Don't tell yourself that someday you will take a certain photo. Take it today.

Last week Catholic Charities USA kicked off their annual conference in Portland, Oregon with the large format photojournalism exhibit produced by the In Our Own Backyard photojournalism team. This exhibit was entitled AmericanPoverty.org and is meant to raise the awareness of people living in poverty in the United States. Catholic Charities has declared the goal to reduce poverty in the United States by 50 percent by the year 2020. This is a very aggressive goal, but Catholic Charities understands that the only way to meet an aggressive goal is to set the bar very high.

In Our Own Backyard is a team of skilled and seasoned photojournalists who have witnessed first-hand the struggles of extreme poverty in the United States. This team includes, in part, Steve Liss, Jon Lowenstein, Brenda Ann Kenneally and Eli Reed. These are talented photojournalists, with strong personalities and stronger communication skills. They have crisscrossed the United States in capturing exactly what it means to be poor.

It has been a delight to be involved in this project. The deadlines were tight and God bless overnight delivery. There are a minimum of six more cities that will be hosting this exhibit over the next year, so we look forward to future involvement. Learn more about this large format photojournalism project at AmericanPoverty.org.

This time of year creates some beautiful opportunities for panorama photography. The light is becoming longer and the trees are just beginning to turn color. The Mississippi River in particular is a good panorama subject in this area because there are plenty of river bluffs to capture the wide expanse of the river.

The photo above was captured at Buena Vista Park above Alma, Wisconsin. It is a spectacular overlook. The weather was borderline inclement, which creates wonderful atmospheres for the camera lens.

This is a 4:1 print. Large format printing is ideal for a very narrow print like this. In order to really appreciate a print like this, it does require some height to the image, which means it will grow very wide, very fast. A 12" high print becomes a 48" wide print. Add some mat (typically 3" all around) and some moulding, the overall image is nearly 5 feet wide. This is a 'high drama' image that demands attention as soon as you walk into the room.

A little over a month ago, a prototype of the 2009-2010 traveling exhibit of the 'In Our Own Backyard; U.S. Poverty in the 21st Century' was unveiled at the College of St. Catherine in St. Paul, Minnesota. This was an opportunity to weigh the reaction and measure the effectiveness of the message. Think of this as a preseason event before the annual Catholic Charities USA convention in Portland in September, 2009.

Things have not slowed down since then. Details have been fine-tuned and the new web site can be found here. The tentative schedule for the traveling exhibit is:

September 24-29: Portland, Oregon
October 29, 2009: Sacramento, CA
January 21, 2010: San Antonio, TX
February 24, 2010: Atlanta, GA
March 8, 2010: Albany, NY
March 25, 2010: Nashville, TN
April 22, 2010: Cleveland OH
April 29, 2010: Chicago, IL

Track the updates by following it on Facebook:

I go home and then get to work this same morning when my friend Tim e-mails me the following photos and asks me if I knew who was on the bridge (look close). The first photo was taken within a minute after mine, judging by how his sun seems ever so slightly higher (factoring in the difference in height) and the wake from the fishing boat. The second photo was a minute later (I keep a corner of my eye on those oncoming tractor-trailer mirrors).

Photos courtesy of Tim Alms.

====================================

Back to the barber; we don't know who cuts his hair. It is a self-contradiction.

Does the barber cut his own hair? No, because the barber cuts only the hair of those that don't cut their own hair.

Does the barber not cut his own hair? No, because then the barber would then cut his own hair, because he cuts the hair of those that don't cut their own hair.

Using an even more difficult explanation, the barber is trying to be a part of his own set, those that do not cut their own hair. But the set cannot include the barber because he is the set. This is the contradiction.

Introducing the Red Wing Framing Gallery Panel Print.

It's a Panel! It's a Print!

It's a Panel Print!

It begins with any digital photo and ends with a full-print bleed, UV-protected, 1/4" thick hardboard panel print that is pool-table flat and rugged!

The Panel Print has a linen laminate finish and a 1" reverse frame mount. The mount lays flat on the wall and the print is an elevated surface that creates a modern 'drop-shadow' effect on the wall.

It can be printed at any size or aspect ratio (great for panorama photographs) and it has been especially popular with photographers who appreciate this very contemporary look. It also works great for commercial projects that are restricted from using glass or need to cover large wall surfaces, yet still need to project elegance and creativity.

Call the shop today at 1-651-385-0500 and create your own art from your own images!

Now, back to the regularly scheduled programming.

1) T-2 weeks: Once the project is defined, the supply chain of raw materials begins to fill up. This exhibit required two cases of 4'x8'x1/2" black Gatorboard.
2) T-1 week: Each image was printed on a premium luster photo paper (a wide color gamut, scratch resistant, but susceptible to fingerprints), vacuum mounted to the Gatorboard and then trimmed to size and packaged. 50 images were printed and mounted for this exhibit.

3) T-24 hours: The finished materials were delivered the day before the exhibit opening. The exhibit panels were problematic for a few reasons, but the image layout was deemed the most critical.
4) T-12 hours: The image title blocks completed the story-lines. I was delighted to see that Carlos Gonzales from the Minneapolis Star Tribune was participating. I came to know Carlos from the Max Becherer exhibit.
5) T- 4 hours: No exhibit is complete without a politician. In this case it was the Honorable Mayor Chris Coleman of St. Paul.
6) T- 0 hours: This exhibit generated a lot of discussion. A 'first person, photojournalistic' style was used.

7) T+x: From St. Paul, the exhibit moves to Portland, Oregon and then begins a nine city nationwide tour, with the goal of ending at the White House in 2010.

Math, art and terrorists in a single blog entry. Now that is efficient blogging.

On April 18th, 2009 at the Goodhue County History Center (1166 Oak Street, Red Wing, MN) the Red Wing Photography Club will present an Exhibition of Photographs.

Ardent readers will remember that this club was formed about this time last year. This is the first time this club has formally exhibited members’ photographs. Assuming there isn't a like-wise repeat of the Rolling Stones incident in Altamont, CA, it is likely this group will exhibit again.

The rules were pretty simple: no more than three pieces and nothing larger than 16"x20". And like most good photographers, the rules were almost immediately broken.

It is a non-juried, non-themed, non-competitive, not-for-sale exhibit.  The objective is for members to share their favorite images and for many members to exhibit for the first time.

A public reception is April 18th at 2 pm at the History Center.

I did the poster layout. It is absolutely derivative of a wpa poster from the 1930's (read: rip-off).

You're welcome and thank you.

Steve Liss is an accomplished photojournalist, as evidenced by having 43 Time Magazine cover photos to his credit.

But it isn't this professional success that Liss takes the most pride in. Steve Liss is a humanitarian who uses photo essays to communicate tough topics. His subjects have ranged from poverty in the Mississippi Delta, to runaway youth living on the streets of Hollywood, to a study of the Nuns of Mankato and Alzheimer's disease. He has been the recipient of the Soros Justice Media Fellowship for his work on juvenile justice and the Alicia Patterson Fellowship for his work on domestic poverty.

We are delighted and excited to be asked to participate in his latest project entitled; In Our Own Backyard: U.S. Poverty in the 21st Century (web site). This is a unique poverty awareness project being undertaken by 15+ preeminent American photojournalists. The project goal is to use the visual power of large-format documentary photography to elevate the discussion of making the fight against poverty a national priority.

This project is in partnership with Catholic Charities and their campaign to cut poverty in half by 2020. Nine major photographic and multi-media exhibits, each with 50 emotionally-moving large format photographs will tour throughout the United States begining in the fall of 2009.

This project will be kicked off at a leadership summit on April 20, 2009 at the College of St. Catherine, St. Paul, MN. Registration is here and an invitation postcard is here.

Poverty has many faces and it is impossible to ignore when seen up close and personal. It is projects like this that make work seem less like work and more like purpose.

By going backwards through telephone directories (this is known as a 'Jim Rockford') and speaking with Barb Tittle, it was possible to stitch together a more complete history of this building.

This building has a very significant photography (and real estate) lineage.

312 West Avenue chronology:

1894 - 1902 Lidberg Studio (original location)
1902 - 1920 Lidberg Studio (new location)
1920 - 1936 E. H. Lidberg Real Estate
1937 - 1947 Davison Studio
1948 - 1949 Wood's Studio
1950 - 1952 Hodge Studio
1953 - 1979 Chalet Studio
1980 - 2004 InComm Realty and Maas Realty (later Coldwell-Banker)
2005 - 2007 Gary-Donald Arts, a private art dealer
2008 - Present Red Wing Portrait Studio (and Red Wing Framing Gallery)

For 73 years, out of a total 115 years, this building has been home to 6 different photography studios. For 40 years out of this same 115 years, this building has been home to at least 3 (if not 4) real estate companies.

Draw your own conclusions.

1894 - Andrew Lidberg, an immigrant from Jarpen, Sweden builds and opens The Lidberg Studio at 443 W. 3rd Street, Downtown Red Wing, Minnesota (the corner of W. 3rd Street and East Avenue), which is immediately next door to Charlie Wah's Chinese Laundry. The Daily Republican on April 9th, 1894 writes, "Mr. Lidberg opened his gallery today, and it is a fine one. He will employ only competent workers and work at the lowest living prices."

1899 - Upon graduating from Red Wing High School, Andrew 's son Edward joins the studio full time. The Lidberg's begin producing the first series of colored souvenir post cards of Red Wing and the surrounding area. The photos were exposed on glass plates and developed at the studio. Negatives were then produced and sent to Germany to be lithographed into color post cards. These postcards are now collector items with a passionate following.

1902 - Local businessman T.B. Sheldon donates money to the City of Red Wing to build the country's first city-owned theater. To make room for the Sheldon Theatre, The Lidberg Studio is moved across the park mall to 312 West Avenue where the building is located today. A glass wall is oriented to the east to provide natural light illumination for portraiture photography.

1910? - Andrew Lidberg retires. Frank Booth, a graduate of Effingham School of Photography in Illinois, joins the studio.

1915 - Because of the war in Europe, it becomes increasingly difficult do receive color lithographs from Germany. Senator Knute Nelson has to intervene to get a production run of postcards released. Production is moved to Chicago (Acmegraph Company) and Milwaukee (E.C. Kropp Company).

1915 - Edward Lidberg begins his real estate career and the photography business begins to wind down. By 1920 the building is a full-time real estate office.

1920 - 1953 Very few building details. The best guess at this point is that from approximately 1920 to 1936 it was a real estate office and from about 1937 until 1953 it was various photography studios.

1953 - The Chalet Studio opens. This portrait studio is owned and operated by Ms. Louella Champs.

1972 - Edward Lidberg dies.

1978 - The Chalet Studio closes. The building is in very rough shape with the roof in danger of collapsing.

1979 - The building is repaired and restored by Dick Tittle. It becomes home to InComm Realty and Maas Realty

2008 - The building becomes home to Red Wing Framing Gallery and Red Wing Portrait Studio.

What goes around, comes around. Even if it takes 114 years.

It's a poorly kept secret that Brad Pitt and I have had a professional feud for years. He won't return my phone calls and I probably wouldn't return his phone calls if he ever called. Kind of like Kid Rock and Tommy Lee.

Be that is it may, and in a completely objective observation, I need to call Brad out on his cover photo in the February issue of W Magazine. The photo was taken by Chuck Close (one of my favorite artists) and in typical Chuck Close fashion, every flaw is brought to attention in macroscopic detail.

The most interesting flaw is how the bank of three lights in the eye on the right is on the right side of the pupil, but in the other eye, these lights are on the left side of the pupil.

Remember, friends don't let other friends Photoshop drunk.

Barn Bluff vigilantly watches over Downtown Red Wing immediately from the east. This means the bluff casts a shadow every morning and says goodbye to the sun every day. The bluff is a long and narrow rock and the length of the bluff runs east and west for about a mile. It is an easy hike along the south side to the lookout over Downtown Red Wing. The top of the bluff is about 400 feet above the Mississippi River (immediately to the right in the above photo).

There was an unusual thaw this February and that opportunity was leveraged to get this photo. Once the tree buds start popping out, the details become hidden. If you look closely, our shop is the small triangle of lights in the upper left corner.

As with most mid-winter thaws, it toyed with our emotions, giving us a taste of nicer weather, only to slap us with a cold front and a dump of snow.

Back to muc-lucs and stocking caps.

I was delighted to get a note from Max Becherer this morning. I have planted the seed of thought with Max to begin to prepare a five year retrospective photojournalism exhibit for next year. Max has been in Iraq since the initial days of "Shock and Awe" and has made a career of globetrotting to the hot spots on the planet. But let Max speak for himself:

"Hi John!

So good to hear from you. I hope you are having a great New Year! I am in Cairo, Egypt at the moment but should be heading to Iraq for the Provincial Elections later this month. I also think it will be a good place to be when Obama takes office. I was up at the Egyptian Border with Gaza last week and watched as Israeli bombs blow up the tunnels and as the Palestinian wounded came over on their way to Egyptian hospitals. It was a difficult scene. I was waiting for a chance to enter Gaza but they are keeping a tight lid on things there.

So, your idea sounds great. I would love to do a five year retrospective. There are so many ways we could go with it for sure. I have a portfolio book of images I collected from the last five years.

Last year I started covering the elections in Pakistan. It was interesting and I was even able to head up to Peshawar where the North West Territory begins. What a wild place. In any case, I was in Iraq at the last part of this year for the New York Times and then did an assignment about Samarra for the Smithsonian Magazine which is on newsstands now. This week I head to Baghdad for a month and then in April I will be in Afghanistan where things are expected to be difficult this year. That is all for now.Thanks for checking in with me. I hope we get to see each other soon. Say hello to the crew for me!
Best, Max"

Last night (Saturday, 01-10-2009) the moon was full and it will be the largest and brightest full moon of 2009.

This month's full moon is known as the Wolf Moon, from Native American folklore. The January full moon is also known as the Old Moon and the Snow Moon.

A full moon rises right around sunset, no matter where you are. That's because of the celestial mechanics that produce a full moon: the moon and the sun are on opposite sides of the Earth, so that sunlight hits the full face of the moon and bounces back to our eyes.

At moonrise, the moon will appear even larger than it will later in the night when it's higher in the sky. This is an illusion that scientists can't fully explain. Some think it has to do with our perception of things on the horizon vs. stuff overhead.

This shot was taken at 5:06 pm. f3.2, 1/320 sec, iso 1250, -1.67 EV, 70 mm focal length, hand held. I used levels to pull some details back into the image, but not so much to destroy the polarized sky. A very modest amount of unsharp mask.

Last night was the 7th annual Red Wing Holiday Stroll. This event is hosted by the Downtown Red Wing Mainstreet organization and is meant to be an alternative to the enclosed mall exodus that typically occurs the day after Thanksgiving.

Anybody downtown can pretty much define whatever activity they want to do during the stroll and many merchants provide discounts and free snacks. We opted to work with The Sheldon Theatre to create a fun family event that is both corny and nostalgic.

It was decided to re-create an Eisenhower-era tradition…the family Christmas photo.

We settled on a fakey outdoor-looking Christmas photo set, obviously taken indoors, very much like you might find at a Macy’s Department Store in 1955. This allowed us to use period overcoats, hats and fake snow to re-create the era and move clients in and out of the set quickly. 15 minutes later they would stop by our shop to pick up a keepsake 5”x7” photo, printed in period fashion and in a stylish envelope. Most clients ‘got it’ and really became involved in the spirit of the event.

All for $5 and all the proceeds went to the Friends of The Sheldon, which is the fund raising arm of The Sheldon.

A small army of volunteers was recruited and it was a mostly-smooth workflow of production. There were a lot of laughs and there are too many people to thank here that made this work. Ideas are already brewing for next year.

Good times.

I have been meaning to take this photo for years. The locals will recognize it as Wisconsin Highway 35 (northbound), just outside the Red Wing Airport. This stretch of road is in rough shape and road crews have aggressively patched most of the cracks.

Who is Tom? Is this a cry for recognition? An epithet for a lost friend? Or maybe it was the last day of seasonal labor?

Ode to Tom.

This is my favorite time of year. The vernal equinox season (+/- 1 month) provides some of the most exciting light for a photographer. The early evenings, the long light and the brilliant colors are amazing. The challenge for a photographer is to capture this essence and almost all efforts fall flat. There is no substitute for the real deal.

The above photos were taken from the 'baldy' of Maiden Rock. This is the exposed rock at the bluff top that is very obvious when looking up from the ground. The leaf colors were at full peak and my intention was to collect some seasonal stock photos. I went just before sunset (6:24pm on 10-16-2008) and started shooting. I wasn't really capturing anything inspired (above left) and soon I lost all my light (note to self: bring a flashlight next time).

Then it dawned on me to try some long-exposure shots. The shot on the right was taken at 6:54pm and in about 5 minutes it was too dark to focus. It took about 20 shots before I captured the effect I wanted. This shot was captured at 100 iso, a 30 second exposure at f7.1 and a -1 ev exposure. The light blur in the lake is The Port of Lake City paddlewheel boat on its way home.

I think I actually missed one of the best photo opportunities. As soon as I completely lost my light I headed back to my truck about 1.5 miles away. it was pitch black and I was using the silhouette of a tree as a homing beacon. When I finally got back to my truck I noticed a full moon had risen and an entirely different light, mood and shadow was available. I didn't feel like falling off a cliff, so I summed it up to a learned lesson.

Actually, July is the only month in Minnesota to never have recorded snow. The earliest snowfall in Minnesota was August 31, 1949 (Duluth, MN) and the latest snowfall was June 4, 1935 (Mizpath, MN...which is also interesting because mizpath is Hebrew for watchtower).

The photo on the left was taken this past March 31 from the front shop window. It was the day before the new shop opened and it was one of these last-gasp March snowfalls that we get every year. They are kind of sloppy, but very pretty. The photo on the right was taken moments ago from the same vantage point. The view from the shop is worth the visit alone.

Interesting difference in just three months. Tomorrow I will begin taking exterior and interior shots.

This past February, The Red Wing Photography Club kicked off its first meeting. This is a grass roots organization, driven by the common interest of photography. All skill levels are represented and there are several sub-groups focused on wildlife, strobists and special events.

It is fun to be involved with these lively enthusiasts. Several contests are underway and several photography outings are in the works. Mary Ouret and Jeff Marcus provide the energy and the growth of the group is impressive. I think one of the aspects I enjoy the most is how grounded the group is. There is no sense of elitism and all of the support is positive.

Several local businesses have taken note of how popular the photography club is. These businesses are clever enough to understand that if they can provide a venue for the photos, they are ensuring foot traffic for themselves. Smart.

See for yourself. The main group meets once a month (3rd Monday of the month) at the St. James Hotel. The group web site (more of a forum currently) is: www.rwphotoclub.org