This business is project driven. Which means we become involved in projects, they begin and then they finish. Some projects have longer life cycles than others and all projects are unique.

The most current project is a series of family portraits. The Human Resource department at Treasure Island Casino has contracted with us to provide family portraits (photos taken, printed and framed) for all of their 1,500 employees who want to participate. At first this might seem like a church directory project in which the goal is to be as efficient as possible and creativity is not a factor.

But it isn't, and here is why.

Each family has their own story to tell. There was the guy who was extremely body conscious, but without hesitation pulled up his shirt to show me his gastric bypass scar. Or the young family who had a little boy with serious skin graft scars all over his body from a bad burn accident and watching this little guy busy running around trying to keep up with his older siblings as much as he could. Or the married couple who have been married for 55 years and who still enjoyed ribbing each other with wisecracks. This photo is a young mom who had just found out she is pregnant. Her joy is obvious and she is so excited that she is exaggerating her pregnant belly.

The other aspect was the challenge of using a very spartan set consisting only of a white vinyl backdrop and a simple bench and still making every image unique. It was easy to fall into patterns of using a common pose that would always work. The challenge was to slowly add to the repertoire of winning poses by experimenting.

This project was not especially welcomed at first because the hours are long and crazy (the casino operates on a 24 hour basis), but after two weeks of photography I am really sorry to see it end. The casino employees are fun and genuinely fond of each other. The demographics are at the lower end of the income scale, so it has been especially well-received perk by the employees.

This has been a lot of fun.

Once again we are delighted to be a red carpet sponsor of Flyway Film Festival. This event is in its third year and is really beginning to collect some traction. The quality of the movies this year is very impressive.

The Festival begins on Thursday, October 21 with a gala event in which the sponsors, directors, actors and organizers get together, nibble on snacks, drink some wine and have creative discussions. At the end of the evening there will be an awards ceremony.

The films begin on Friday, October 22 with the screening of "Baraboo", which sounds like a very interesting film about life and the hand we are dealt. Over the course of the weekend, 21 films will be screened.

Details are at www.FlywayFilmFestival.org. See you in Stockholm in two weeks!