The Big Picture
Baker called last November for an interview for The
Big Picture magazine, which is a trade journal for
the wide-format printing industry. The gist of the
article is about printers who have carved out a niche
business of providing wide-format, fine-art printing.
Wide-format printing is anything larger than 44" and
fine-art printing is usually defined as low-volume,
high-mix printing with tight duplication standards.
Over a period of weeks, Clare and I would occasionally talk, but I lost track of the publication date. I was pleasantly surprised to receive the article in my mailbox this week. Clare did her homework and did a terrific job of detailing the priorities in wide-format fine-art printing:
1) Invest in capture, calibration and proofing technologies.
2) Push the envelope in new applications and learn from the failures.
An electronic version is right here.