The Big Picture


Clare Baker called last November for an interview for The Big Picture magazine, which is a trade journal for the wide-format printing industry. The gist of the article is about printers who have carved out a niche business of providing wide-format, fine-art printing. Wide-format printing is anything larger than 44" and fine-art printing is usually defined as low-volume, high-mix printing with tight duplication standards.

Over a period of weeks, Clare and I would occasionally talk, but I lost track of the publication date. I was pleasantly surprised to receive the article in my mailbox this week. Clare did her homework and did a terrific job of detailing the priorities in wide-format fine-art printing:

1) Invest in capture, calibration and proofing technologies.
2) Push the envelope in new applications and learn from the failures.

An electronic version is right here.